Maroon 5 frontman and YSL Beauté ambassador Adam Levine has been unveiled as the face of the brand's new Y eau de parfum.

The Voice coach commented 'It's incredible to be expanding my role with YSL Beauté and to be able to reach out to a global audience via a brand which I've always loved for its standout style and innovation. Continuing the story of Y is important to me - it's easy to relate to the passion and strong sense of individuality that the house of YSL imparts, but importantly it also feels right for now, for the creative generation of today'.